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40% of buyers choose not to purchase from a company with poor reviews. Only 9% of consumers would consider hiring or buying from a company with an average rating of 1 or 2 stars (Podium).
76% of consumers often read online reviews when searching for local businesses; up from 77% in 2021.


87% of consumers used Google to evaluate local businesses in 2022, up from 81 percent in 2021.
Google is the most trusted review platform across all industries, although Tripadvisor has its place for lodging businesses, Yelp maintains a strong share of trust for food and beverage businesses, and BBB is trusted for businesses in professional trades and real estate industries.

Nifty Reputation® is our exclusive platform that will allow you to take control of your online reputation.

With our self-managing interface, you have the power in your hands.



Answer: Today's customers expect and appreciate brands that listen to them and prioritize their needs. When a company actively solicits feedback through reviews, surveys or other methods, it conveys several valuable messages:
That the company is safe enough to expose itself to constructive criticism and feedback. Conveys transparency and confidence in the service they provide.
Answer: You could get a link from your Google Business Profile, but Nifty Reputation offers a more powerful solution to manage your online reputation. For starters, the customization of your landing page, plus we can consolidate 285% more reviews from platforms like Yelp, Facebook, Trip Advisor etc. This gives you a 360° view of your reputation. You can also automate responses and access a metrics dashboard where you can monitor your progress and extract valuable information for your strategy. And most importantly, you can have a filter for bad reviews. Did you know that 96% of customers specifically look for negative reviews?
Consumers are not only looking for positive reviews, but also for negative reviews to get a more complete picture of a product or service.
Answer: Even if you don't rely on reviews, they generate more trust and visibility online. 76% of people read reviews before choosing to buy from a business. Our powerful software can help you create a positive reputation to attract more potential customers.
Regardless of the size of your business, your online reputation is crucial to attracting new customers and retaining existing ones. Nifty Reputation offers a one-stop review management solution for businesses of any size, ensuring you can effectively manage your digital presence.
Answer: The average online reputation management solution can take anywhere from one month to six months or more. How long a platform like Nifty Reputation takes depends primarily on how much "cleanup" or crisis mitigation you need. At the end of the day, you must fix your reputation before you can seriously strive to build it.
For certain industries, online crisis control may never have a set "deadline." Instead, some require an ongoing reputation plan to protect against threats and ensure a positive online image.
There are several factors that determine the duration of your online reputation management (ORM) campaign. Until you know them, you may find it difficult to understand the work involved in repairing or improving your online image.